Well Organized Book for Beginning Developers

Google Advertising Tools is a brief introduction to SEO (search engine optimization), advertising with Google, and making money from hosting Google ads on your own website.

This book is very easy to read, and can be read in two days or so casually. If you have no prior experience with SEO or advertising, you should pick up a copy of this book, as it will help you understand how to monetize web traffic.

This book is targeted mostly at web developers (which is great), so you should read this only if you've got basic HTML experience (preferably more than a little bit).

All in all, this is a well organized book. It covers the basics, and is still relevant today (it was written four years ago).

If you're looking for a more modern book which talks about a similar, get O'Reilly's book SEO Warrior, which is basically the same thing as this, just more up-to-date.

Other Reviews

• Well Organized Book for Beginning Developers
• Beware Google is stealing from advertisers in Adworks
• Buy Perry Marshall's book instead.
• Not so useful
• Great resouce book