Blurring the Lines Between Advertising and Education

This was an assigned reading for a graduate level course at a Big Ten University. I wish our instructors had written their own book or selected a different text because this text is terrible in an academic setting. Flipping through the book, there are constant references to various brand names and software tools. Using the digital edition in-text search, I found the following:

-The Sharpie(r) brand appears on 6 different pages. We're instructed to buy 12 red sharpies, 12 blue sharpies, and 12 green sharpies.
-The Postit(r) brand appears on 53 unique pages. Including this gem, "Use high-end sticky notes like the Post-it(r) brand because other, less expensive brands will fall off the wall more easily over time" (page 164)
-The company 3M is mentioned on 4 unique pages.
-The software tool CDTools is mentioned on 32 distinct pages. CDTools costs $750.00. CDTool's parent company, InContext, is mentioned on 10 distinct pages. Coincidently, Co-author Karen Holtzblatt is one of the founders. Other software (such as Visio or Powerpoint) is only mentioned twice, one of which is just a client case study.

I think the statistics speak for themselves.

I think Rapid Contextual Design (as a concept) carries some weight as a business process, however it should not be put into a book that reads like a shill for their software tools. Perhaps this would be a great book to bundle with CDtools or sell to companies but is *not* appropriate for an academic setting.

Other Reviews

• Practitioner's guide to contextual design - now with more agile / scrum
• Clarifies the line between theory and practice!
• Blurring the Lines Between Advertising and Education