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Software That Sells : A Practical Guide to Developing and Marketing Your Software Project Review by Mr. Gordon H. Fraser
A useful and well written book
Whether you are already in business or considering how to get started, this book contains ideas that will set you thinking!
The advice offered here covers a range of subjects offering a substantially comprehensive spectrum of considerations and options for a successful business start-up or for those suffering business growing pains or shortcomings. I found it to be both well written and thought provoking.
The wide range of subject matter is an extremely useful starting point and the conclusions and helpful suggestions therein direct the reader towards further in-depth reading where appropriate.
The English author Ed Hasted has an impressive linguistic style which I found amusing and he has written a book that is way more useful and difficult to put down than one would expect a book of this type to be.