Excellent tool for marketing software

Software that Sells is a great tool for anybody who has questions about effective and proven ways to market and develop your software project, literally from start to finish. Having read the book cover to cover, I continue to utilize it for advice, input and tips from each relevant section. Currently I am working marketing an IT project, so I am not on the development side of the company. However, Hasted's sections on programming and development were extremely helpful for understanding these processes and how they directly affect the marketing efforts. I have shared much of this valuable information to other departments at my organization.
This book was most helpful to me because it covers many topics related to software development and implementation, where my knowledge and experience within the software industry is very limited. It is a great overview of the processes involved and helps me appreciate the roles my colleagues do. This book is the equivalent to having a co-worker with 20 years of experience in an ever-changing industry, who is more than happy to give you advice on everything from marketing through development.

I believe this book would be most helpful to small businesses or individual entrepreneurs whose strengths may lie in a specific area (programming) but lack in others (marketing, company set-up, sales, etc.). However it can equally be used by any software company looking for new methods, tips, and tricks on managing staff, marketing, and sales. It's a compendium of check-lists and reminders.
This book is a quick read, as well as a great tool that should be kept in the office for years to come. Hasted will have you laughing with his unique sense of humor throughout the book (I never knew software could be funny!).

Other Reviews

• Shallow, misleading chapter titles
• No depth, little insight
• Software that Sells vs. Micro ISV: 5-4
• Excellent tool for marketing software
• A useful and well written book