Shallow, misleading chapter titles

I read this book in the hope of discovering some words of wisdom regarding the marketing and development of software. Unfortunatley, the book contains very little business, selling or marketing advice that is specific to software, as opposed to any other industry.

While the book talks at length about the process of developing, releasing and maintaining software, little of it is new or not obvious to anyone with even a couple of years experience in IT.

Chapter eight, titled "Programming without Tears", has absolutely nothing about developing software, and instead has sections devoted to office politics, pay structures, and headhunters.

The subject matter has great potential, but the book lacks insightful advice specific to the software industry.

Other Reviews

• Shallow, misleading chapter titles
• No depth, little insight
• Software that Sells vs. Micro ISV: 5-4
• Excellent tool for marketing software
• A useful and well written book