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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site Review by E. Mohr
Driving Traffic to Your Website Made Easy
As part of my certification in Search Marketing, I read this book-cover to cover. The information was very easy to comprehend.
Besides enhancing my two search certification programs, I made immediate and practical use of this information. For example, I learned that java script navigation bars can not be read by the search engines. However, a navigation bar, constructed with CSS can be read. I immediately, changed my website's navigation bar with a CSS structure. The results were dramatic. This reduced the amount of code residing on each page. More importantly from an SEO perspective, the search engines bots crawling my site went from 48 to 174 links!
This is the type of book you read and then return to as resource material. You do not throw it out!