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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site Review by PACIFIC TRAIL BOOKS
Good book, but redundant
To date, I have read only 4 books on SEM, and this is the best. In fact, I just ordered the new edition. However, I must say it is repetitive. I suspect it easily could be reduced from 560 pages to well under 300. Maybe that has been fixed in the new edition. I blame the editor.