Starting an Online Business for Dummies (WILEY)

More basic, of course, is the latest edition of Wiley's "Starting an Online Business for Dummies" by Greg Holden. This book, in it's 6th edition, provides a much broader view of the web-biz world, focusing on the tools to get started to build even the most basic e-commerce sites, with much less regard to specific niches and the degree to which they pay out. Traditional subjects like, third-party software, hosting solutions, SEO, payment systems, customer service, etc. are presented in a systematic order, allowing the business owner to understand each of the steps necessary to create a well-oiled online presence. This latest "Dummies" edition presents everything a new entrepreneur needs to get started with the basic of building a rudimentary e-commerce site (including an update on third-party tools from Google and other providers that have come on the market since the last edition) though to get beyond the basics essential to creating a true internet retail powerhouse, much more advanced information would still be required.

Other Reviews

• Good Info, but a little outdated
• A great book to start with
• Starting an Online Business for Dummies (WILEY)
• Everything for the basics,at least
• Good for the price