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Search Engine Visibility Review by default_character
A Must Have for SEO Beginners
I read Thurow's original 2003 edition way back when, and that is what I am commenting on now. The earlier version was the absolute best approach to take at the time when I was brand new to SEO and website design in general. It was very helpful, easy to read and non-technical. While I do not do SEO professionally, after applying the info in the book, the sites I maintain are ranked on page 1 for their keywords/phrases and get a lot of relevant traffic.
If you have a small business, then you will quickly realize that you don't need to hire an expensive SEO expert, because you can do this yourself. If you have a large company or are in IT, etc., and you need to hire someone, then you will have a pretty good idea of what kinds of firms/persons to avoid, and promises to be wary of.
Some of the suggestions in the earlier version are dated now, but hopefully these have been edited out of this edition.
I read some of the other reviews that were complaints. I doubt the following: 1) those people realized that it was a book for beginners before starting, and 2) that they actually read the ENTIRE book.