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101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic Review by Alberto Ponsa Talavera
Excellent first emarketing book
State-of-the-art first emarketing book. If you want to know how the emarketing works, that is your book. From building your web, through how to promote, how much will it cost and how to establish the metrics. Every chapter ends with some e-resources very useful.