An excellent design guide

I believe everyone has a heart - whether in social or business settings - and that most people warms up to sensible "human touches" in a mechanistic environment created with computer-based systems.

Amy Jo Kim's book is a strategy book written with a little humor and a great understanding of what people crave in a community (note "community" and not "transaction") - to belong, to interact and to be empowered. She gives many practical tips on how to attract and engage people in cyberspace.

At no time did Ms Kim give the impression that this book is supposed to be a step-by-step instructional manual.

Other Reviews

• Classic book, a 'must have' for serious web entrepreneurs.
• Extremely helpful -- shame it's out of print
• An excellent design guide
• Best book by far for online community building