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How to Do Everything with Your eBay Business, Second Edition Review by Joseph S. Maresca
How to Do Everything with Ebay Business
This book provides a good presentation on the intrigacies of
Ebay selling. The author describes the importance of getting
user feedback because this is a function of how well we do.
It's necessary to get the buyer's attention with catchy selling
presentations/descriptions. Generally, no reserve auctions make
better sales. The Turbo lister is recommended for multiple sales.
Publishing a picture can be critical because many buyers want to
see what they're purchasing. Lastly, a good description is crucial to sale. Provide all relevant details. i.e.
- guarantee
- ease of utilization
- general condition
- minor repairs , if needed
- manufacture date
- model number etc.
The more detail provided- the better it is for the potential
buyer. Very often, buyers are looking for a very specific
make, model and condition of the item for sale. If you provide
this information on a timely basis, it is more probable that a
sale will be consumated. In addition, pricing is important.
Price an item so that it sells quickly. If the price is set
too high, there may be little or no interest. Sometimes, it pays
to sell around a holiday. With the pressure of holiday shopping,
consumers just may pay more money for the convenience of getting
the item early without long waiting lines or extensive travel
from store to store looking for available stock at an affordable
price.