In the Culture Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, to her three goals: * First, to present the results of studies and surveys on the standardization / localization issues on the web * Second, to present a scientific framework is tested for an international website design adapted culture, and provide marketers and web designers with practical web localization tools * Third, to show the reader the power and effectiveness of tailored cultural sites This is the first book to deal with the problem of standardization websites, localization, or what the author calls "cultural customization." Also presented empirical evidence regarding whether local consumers prefer a standard website or websites tailored to their culture. Visit www.theculturallycustomizedwebsite.com * The first book that offers a scientifically developed and validated theoretical framework for culturally customize web sites * Offers practical guidance for marketing professionals in the international market and challenge the practice of the standard approach to global e-marketing * Provide an example illustration of the power of culture in affecting web browsing and online buying behavior