In this book wise, usability expert John Cato outlines a design process that Web site visitors' needs in mind. And, with analysis of the various company Web sites (including this one at Amazon.com), User-Centered Web Design specifically address issues important to those involved with e-business. This is not the software how-to books or a showcase of what today's sophisticated on the Web. But it's inspiring to think carefully type found in Don Norman's The Psychology of Everyday Things. Throughout this book, Cato offers diagrams, paradigms, and to-do list, the first is the loop description of the person's relationship with the world: Awareness - Understanding - Action. Cato uses case studies to show how people can create user profiles contribute to the design process. It feels very similar to learning good marketing skills in business school. The book also takes a careful look at the visual techniques that are used on many sites today, breaking down what works and what does not, and even propose alternatives. This book will not wow you with visuals, but the ideas and inspiration to help you wow others with your web design.