The only book of its kind devoted exclusively to IP-based services, providing a blueprint for all engineers, managers and analysts who have come together to build this service and bring them online. Inside, you'll find the right balance of business and technical scope, are introduced with clear discussion of the principles of service development and wrapped with three case studies that illustrate effective provisioning on the market today. * Valuable insights from authors with extensive service provisioning and product development experience. * Probe a business problem that will make or break your business, including shortening the development cycle and choose a competitive model. * Provide technical coverage needed for successful implementation, in accordance with the requirements of the business model you choose. * Focus on IP technology that offer the greatest value of the services and their users, including MPLS, Voice Over IP, and multicast. * Conclude with a case study describes the successful development of service and placed in three companies.