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Advanced Web Metrics with Google Analytics
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Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest methodology web metrics. Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase ROI of your site.
Computer eBook Details
- ISBN-10: 0470253126
- ISBN-13: 9780470253120
- Publisher: Sybex
- Pages: 384
- Date: March 2008