Mayhew (internationally recognized usability consultant and author of two other seminal books including The Usability Engineering Lifecycle) to overcome these and many other problems. This has been updated to cover cost-justifying usability for websites and intranets, for complex applications that we have today, and a number of techniques-supply products, examples, and cases that are not available elsewhere. No matter what type of product you build, whether you are an expert cost-benefit or seller of birth, this book has a tool that will allow you to cost-justify the appropriate usability investment. Includes contributions by a number of experts involved in the work, including Aaron Marcus, Janice Rohn, Chauncey Wilson, Nigel Bevan, Dennis Wixon, Clare-Marie Karat, Susan Drayich, Charles Mauro, and many others; Includes actionable ideas for every stage of software development process; Includes case studies from various companies; Including the idea of "the other side of the table," an executive who holds the wallet software, which offers a thought that supports the proposal for their usefulness has been funded, and which they have declined.