Are you an executive plan for the next step, a small business owner who wants to develop, or planning a startup entrepreneur, Web 2.0: Strategy Guide illustrates through real-life examples how businesses, large and small, creating new opportunities in today's Web. This book is about strategy. You will learn that creating Web 2.0 business, or integrating Web 2.0 strategies with existing business, means creating places online where people like to come together to share what they think, see, and do. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: Strategy Guide shows the power of this new paradigm by examining how: Flickr, a business user-driven classic, the value created for itself by helping users create their own value Google made money with a model based on free search, and change the rules for doing business on the Web-opening opportunities you can take advantage of network effects can ofSocial support business-ever wonder how FaceBook grew so quickly? Businesses such as Amazon entering the Web as a source of indirect revenue, using creative new approaches to monetize their investments have been made on the Web Written by Amy Shuen, an authority on Silicon Valley business models and economics of innovation, Web 2.0: Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do.