Pioneering a new generation of business book series that takes a step back from the hype surrounding evangelical Web to provide sound commercial analysis of opportunities and pitfalls of e-business environment. What these books show clearly is that the old ways of doing business are not excessive, and that the application of sound, practical steps that combines both old and new models will go a long way to ensure continued business success. Each title in the New Economic Excellence Series is clear-minded, accessible and intended to bring critical business issues in the new economy into a sharper focus. This series is the first of its kind to provide sound practical steps that busy executives can take immediate action wherever they are on the ladder of e-business. Like most books concerned with the global world, these books take an international perspective.