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In connection with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of new and emerging field of "E-Services".
Computer eBook Details
- ISBN-10: 3835008013
- ISBN-13: 9783835008014
- Publisher: duv
- Pages: 202
- Date: May 2007