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Strategies and Tools for Corporate Blogging
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* Provide a tool for companies to interact with customers through blogging communities * Shows how to change the public relations and search marketing through consumer generated media, RSS feeds and comment interaction strategies * Explains how to optimize your blog to blog search engine and provide content strategy * Provide enterprise planning tools to evaluate the blogger community and company resources for effective blogging
Computer eBook Details
- ISBN-10: 075068416X
- ISBN-13: 9780750684163
- Publisher: Butterworth-Heinemann
- Pages: 240
- Date: April 2007
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