Experience the power behind the changes in the IT, Mobile Telecom and Media industries through real life cases from this converging market! M obile Media and Applications - From Concept to Cash shows how to face the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services than pragmatists that? How do they do? The authors offer a view of end-to-end, covering customer needs, analysis of a complex value chain, capabilities and limitations of the technology, and packaging and launch of new mobile services. Mobile Media and Applications - From Concept to Cash: Explains how media companies can go mobile, how telecommunications, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone. Built heavy on case studies of real implementation and launch services such as mobile, music, TV and games. Decision-makers, professionals and application developers in IT, Telecoms and media industries, and companies, analysts, consultants, financial services, and journalists will find this guide an invaluable for creating successful mobile services.