The concept is explored in this book is framed within the context of a multimedia professional working on the Web or in broadcasting, but they are relevant to anyone responsible for the growing library of content, whether audio-visual, text, or finance. Solution * to build their own tools rather than buying software solutions off-the shelf- * Real-world examples and case studies exploring the utility of * Author Cliff Wootton has been building tools and applications to produce and deliver multimedia content over the last 25 years