However, the principles of advanced character design and interaction that is not much understood in the gaming community development. This work has revealed that the key to good design is to increase the player psychology: understanding what a memorable, interesting, and useful to people about the social interaction that real-life, and to apply the insights to character design. Game Characters by Design gives better professional game design and interactive media designers a framework for understanding how social roles and perceptions affect 'the player reaction to the characters, helping produce stronger designs and better results. * Includes extensive illustrations, examples of games, interviews with game designers, and clips from popular games on the DVD to illustrate concepts and best practices * Using non-technical approach appropriate for artists and designers and developers * Introducing and explaining the key concepts of psychology and social sciences, including cultural and gender specific roles and perceptions, and includes design exercises to explore ideas further