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Web analytics expert Avinash Kaushik, the thinking style, debunks leading myths and guide you on your way to get actionable insights from your analytics efforts. Find ways to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company? S bottom line.
Computer eBook Details
- ISBN-10: 0470130652
- ISBN-13: 9788126513284
- Publisher: Sybex
- Pages: 480
- Date: June 2007
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