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Just Enough CRM


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Just Enough CRM is a practical guidebook for decision makers and those responsible for implementing a CRM system to help them evaluate CRM systems already in place, shorten the selection process, making the right decision, proceed quickly to a successful implementation and measure success CRM initiatives. This book provides a road map for the current CRM system audits while providing practical tools to conduct an effective selection and implementation of initiatives.

Computer eBook Details

  • ISBN-10: 0131010174
  • ISBN-13: 9780131010178
  • Publisher: Prentice Hall
  • Pages: 400
  • Date: February 2003

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