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Actionable Web Analytics
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This book is about why, not just the how, of web analytics and rules to develop a "culture of analysis" inside your organization. Why your data must generate meaningful action. The authors answer these questions and more critical? Use their decades of experience in web analytics.
Computer eBook Details
- ISBN-10: 0470124741
- ISBN-13: 9780470124741
- Publisher: Sybex
- Pages: 288
- Date: May 2007