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Mass Customization Information Systems in Business


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mass customization is a business strategy that aims to satisfy an individual customer needs with near mass production efficiency. Mass Customization Information Systems in Business provides original and innovative research on IT systems for mass customization.

Computer eBook Details

  • ISBN-10: 1599040395
  • ISBN-13: 9781599040394
  • Publisher: IGI Global
  • Pages: 313
  • Date: June 2007

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business management marketing enterprise resource planning strategic management mass customization market customization

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