Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the last decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problem of creating a good web navigation system remain. Designing Web Navigation demonstrate that good navigation is not about technology-it's about the ways people find information, and how you guide them. Ideal for web designers start middle, managers, non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. This book: Gives the basics of web navigation and offers a framework for navigation design paint a broad picture of web navigation and basic human behavior Showing information how navigation reflects brand and affects site credibility Helping you understand the problem you are trying to solve before you set out to design carefully reviewed mechanisms and various types of navigation "collect information" aroma and "information shape" Explains "persuasive" architecture and other design concepts Covers special contexts, such as navigation design for web applications includes an entire chapter on tagging While Designing Web Navigation focuses on creating navigation systems for large , information-rich sites serving a business purpose, principles and techniques in this book also apply to small sites.