As a web user, you will no doubt have seen some web applications available in today's modern heart, such as Google Maps and application Flickrdesktop of old-style web sites you're used to. There are lots of complicated code involved in cutting edge "Ajax style" web applications, but a lot of hard work already done for you, and are available on the Web. application programming interfaces (APIs) exist to allow you to transplant complicated applications such as Google Maps and Flickr right into your own web site. After a solid foundation has been built, it shows you how to build every aspect of your site, including store, retrieve, and display the content, adding images and video to your site, building effective site navigation and put all of them beautifully using CSS, promoting your content so you will attract visitors to your site, and add special effects to enhance usability and design aesthetic ... all with ready-made functionality available on the Web! Summary of Contents Chapter 1: Stop the Web? Chapter 2: The Dilemma of "Rolling Your Own" Solutions Chapter 3: What You Should Have Started Chapter 4: Spoiled for your Web Offers ChoiceWhat Chapter 5: Retrieving and Displaying Content with REST and Ajax Chapter 6: Adding Media Files Chapter 7: Promoting Your Content Section 8: Layout and Navigation Chapter 9: Adding Special Effects Chapter 10: What to Do and Where to Find Help When Something's wrong