? Neil Ward-Dutton, Research Director, Macehiter Ward-Dutton ? It's easy to pay lip service to the concept of business / IT alignment, but in The New Language of Business, Sandy Carter walk walk. ? Jason Bloomberg, Senior Analyst and Principal, ZapThink LLC really? worth reading A. ,? Ron Williams, Professor, Kenan-Flagler Business School, University of North Carolina at Chapel Hill already? Sandy provides pragmatic and holistic perspective on Service Oriented Architecture. ,? Judith Hurwitz President & CEO, Hurwitz & Associates, co-author, Service Oriented Architecture for Dummies have a little? people think long or as hard about SOA as Sandy Carter. Baroudi? Carol, author of Service Oriented Architecture For Dummies, Senior Analyst, Aberdeen Group :? New Language for Business Application Integration & Web 2.0 is based on collective feedback from industry leaders at organizations of all sizes, in over 50 countries, who share their views, experiences and challenges in aligning technology with business objectives.? ? From the foreword by Steve Mills, Senior Vice President and Group Executive, IBM Software Group Now there is a link, it can immediately be proven between an organization? Flexibility and business performance. This technique will help both IT professionals and business leaders reach new levels of operational excellence to provide innovative market focused on the most important. Drive competitive advantage through Service Oriented Architecture Leverage the value of business process components and IT services Achieving one version of truth? Finally! Use information as a service to improve business insight and reduce risk Teachers SOA governance and lifecycle services Managing the IT infrastructure for business results, both short and long term Start fast: choose from three winning approaches Get quick wins with business process management collaboration or information Implement on demand: what works?? And what is not so key factors of success Find a mistake? ten critical and to avoid Create a pound-sive * business-flex! Learn the secrets of success from industry leaders? In organizations of all sizes, from more than 50 countries? And why SOA was unanimously chosen as the best way to overcome their challenge Leverage the IBM roadmap for SOA and Web 2.0 deployment, plus proven best practices learned in the field? * Understand what it means to be flex-pound-comprehensive? And how your organization can get there The New Language of Business, senior IBM executive Sandy Carter shows how to use SOA, Web 2.0, and related technologies to drive new levels of operational excellence and business innovation. You? Will learn how to organize your business into reusable process components and support them with cost-effective IT services that adapt quickly and easily to change?. Wake-pound flex-sive * business * Company * Flex-pound-a comprehensive responded with lightning speed and agility to rapidly changing business needs. company * Flex-pound-a comprehensive, focused on the process that is enabled for change through IT. rgin: 0px; "> Preface Part I: Starting at Home Business? Chapter 1: The Innovation Imperative gin: 0px; "> Chapter 2: Do * Flex-pound-a comprehensive? Chapter 3: The deconstruction of Your Business: Component Business Model Part II: Flexible Business Requires Flexible IT Chapter 4: SOA as the DNA of * Flex-pound-Comprehensive and Innovative Companies Chapter 5: SOA Key Concepts Chapter 6: SOA Governance and Lifecycle Services Chapter 7: Three Points Business-Centric SOA Entry Chapter 8: What about Web 2.0 and SOA? Part III: How * Implement Flex-pound-comprehensive in Your Business Chapter 9: 10 Top Don ts? Chapter 10: Case Study: IBM Chapter 11: Putting It All Together Glossary Index