Readers will learn not only how to utilize the design of relational database technology for use on the Web, but also how to change their conceptual design of data-intensive Web applications into components of effective software. * An introduction to guide the practitioner is fully independent and suitable for both technical and non-member technical staff, and students. * A methodology, the development process, and the notation (WebML) based on common practice but is optimized for the unique challenges of high-volume Web applications. * Fully-independent platform and products, even the use of WebML is optional. * Based on industry standards like UML and Model Agency Relationship. * Enhanced by the Web site itself (http://www.webml.org), which contains additional examples, papers, teaching materials, resource developers', and exercises with solutions.