This book is a survey of metrics and it is important to IT executives as it is for marketing professionals. * Jim Sterne is recognized worldwide as a leading Internet business expert and author of Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) * Describe the criteria for building a successful site, surveying equipment, services, techniques, and standards for Web measurement, and fully integrate the metrics with the customer experience * Companion Web site contains links to online tools, resources, and white paper