Friedman offers the most effective method to find the data useful and reliable online, and presents these techniques in a way, direct user-friendly. Every person who uses the Internet to research will find much value here, including techniques that leverage the power of advanced searches to optimize search results, avoid the ad clutter, and find the databases have low or no cost. This book emphasizes techniques that make the Web work for individuals not to advertisers, such as choosing the most appropriate search engine for jobs and tweaking advanced options to narrow a search and optimize results; identify the source of free online data, using creative approaches to finding information, evaluating online data integrity, and protect the privacy of the researcher and researched. Web Search Savvy is an important resource for students, academics, and practitioners of journalism and mass communication, and offers practical guidance and useful for anyone researching information online.