Creating Web Portals with BEA WebLogic Portal developers showed early how to develop a portal application from start to finish, and supplies the developer medium with proven strategies and techniques to create a portal development company. The "Using Content" chapter describes how to insert static content into portals using BEA Content Manager and also describes the process of integration of third-party content management systems. They also show how to add value to the portal using the Personalization and Campaign services, which allow each user to a portal to get a customized experience.