In this book you will learn: How to model architectural scene and create stunning materials that turn into your project How to use real world lighting photometry and global illumination to achieve photorealism Efficient project workflow and scene assembly Tips and tricks for production environments will take many years to learn the hard way How to market your services to prospective clients Welcome to the world of 3D architectural visualizations using the software package of the most powerful and versatile 3D on the planet: 3ds Max. Only in recent years, the visualization industry has arguably become the industry's fastest-growing 3D, and others soon followed in the number of users. 3ds Max is a large and complex applicationbut by studying the features that only apply to visualizations, you'l be learning everything you need to know to get ahead in the industry within the shortest possible time. Summary of Contents: PART 1 GETTING AROUND INSIDE 3DS MAX Quick Start 1 Getting Started Chapter 1 Navigating the 3ds Max Interface Chapter 2 Working with Objects PART 2 MODELING Brief 2 Starting with Basic Modeling Modeling Chapter 3 Chapter 4 Critical Compound Objects Types (Loft, Boolean, Terrain, and Scatter) Chapter 5 Critical Modeling Modifiers PART 3 MATERIALS Quick Start 3 Getting Started with Raw Material Chapter 6 Chapter 7 Chapter 8 Channels Critical Map Types Map UVW Mapping Critical Chapter 9 PART 4 LIGHTING Brief 4 Starting with Lights Chapter 10 Chapter 11 Photometric Lighting Association Lighting, Chapter 12 Global Illumination Cameras SECTION 5 AND ANIMATED Quick Start 5 Getting Started with Camera and Animation Chapter 13 Chapter 14 Basic Camera Animation Basic Animation Controllers Chapter 15 SUPPLY SECTION 6 Quick Start 6 Getting Started with Basic Rendering Rendering Chapter 16 Chapter 17 Chapter 18 Scene Assembly Stock Basics APPENDICES Appendix A Appendix B Marketing Your Services Top 20 Tips for Adjusting Production of Annex C Annex D 3ds Max Keyboard Shortcuts