While the ideas and principles in the original book remains relevant as ever, the examples in About Face 2.0 are updated to reflect the evolution of the Web. Interaction Design professionals are constantly looking to ensure that the software and software-enabled products are developed with the goal of end-user in mind, namely, to make them stronger and more enjoyable for people who use them. About Face 2.0 ensures that this goal be met with ease and maximum efficiency. Alan Cooper (Palo Alto, CA) has spent a decade making high-tech products easier to use and cheaper to build-a practice known as "Interaction Design." About Face: The Essentials of User Interface Design, intro-produced the first comprehensive practical design principles. Robert Reimann has spent the past 15 years pushing the boundaries of digital products as a designer, writer, lecturer, and consultant. Joining Cooper in 1996, Reimann led the development and improvement of many goal-directed design methods described in About Face 2.0.