MAIN SECTION: * Publisher & Developer: This section examines the role of publisher and retailer, explains how the game up to the market, and describes the industry's economy?. * Game Development Startups: explains how to prepare the establishment of new game development company and succeeded in a difficult market. * Taking the Game to Market: teaches developers how to approach publishers, maximizing opportunities for their games to reach store shelves, and negotiate contracts that protect their long term interests. Contributor: * Sean Baggaley Timarco * Ed Bartlett * Tom Buscaglia * Beverly Cambron * Melanie Cambron * Chris Campbell * Sande Chen * Thomas Djafari * Fran? S Laram Dominic? * Philippe Larrue * William Lazonick * Heather Maxwell * Mason McCuskey * Mitzi McGilvray * Mary O? Sullivan * Javier Otaegui * Terri Perkins * Borut Pfeifer * Jay Powell * Kathy Schoback * Michael Sellers * Tom Sloper * Grant Stanton * Johanna Wilson