When it comes to Web design, style guides are often too boring and predictable to capture the attention of Web developers caffeine-full. But not The Art & Science of Web Design, a strategic complement this book readers to design sites effectively. Jeffrey Veen, an established design teacher and one of the creators HotWired.com, has written a carefully structured look into the hidden web design. With many years of experience and knowledge of the legacy of traditional publishing, Veen has provided a great perspective on the work of Web designers is uncertain. Plain Topics covered: history of Technology (publications, presentation models) Interface consistency Site interactivity and self-conscious structure Performance Web Browser database-driven content ad content