With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to increase the visibility and transform internal communications All companies, big and small, know that reaching customers directly and influencing - and are influenced by - them is essential to success. Readers will learn how to harness the power of blogs to create direct communication channels with customers, increase corporate visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the diet of information every serious businessperson.