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? It's time for a practical book about business blogging: this is the first book that shows how business blogging and how you can use blogging technology to communicate with your customers to build your brand and sell your product. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content and conversation, pitfalls to avoid, how to develop Web presence, and more.

Computer eBook Details

  • ISBN-10: 0321395387
  • ISBN-13: 9780321395382
  • Publisher: New Riders
  • Pages: 200
  • Date: June 2006

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