In order to build and then managed to maintain a presence on the Web, designing a creative site is only half the battle. Enter Web Site Measurement Hacks, a guidebook that helps you understand your website visitors and how they contribute to the success of your business. It helps organizations and individual operators together to make most of their Web investment by providing tools, techniques, and strategies for measuring - and then improving - their site usability, performance, and design. Among the many topics covered, you will learn: general definition of terms used, such as "key performance indicators" (KPI) how to direct potential customers to act how to gather crucial marketing and customer data useful features and advanced techniques that senior analyst excessive use Web sites on a daily basis with examine how real-world companies use the analysis of their success, Web Site Measurement Hacks demonstrates how you, too, can accurately measure the overall effectiveness of your website. Just as important, he bridges the gap between the technical team responsible for maintaining your Web infrastructure and business teams charged with making management decisions.