Search engines have a lot of control over the volume of traffic your website gets, because they put your site in front of people looking for your product or service. If you know the secrets of seducing a search engine, you can gain greater visibility for your site Advance your position in the rankings Avoid techniques that cause search engines to bump your site to the end of the list Create pay-per-click ads pay off Apart from the familiar such as Google and Yahoo, there are dozens of other search engines out there. This will help you become familiar with the search engine and directory search and find keywords that work Build your site with techniques that search engines like and avoid what they do not? T Register your site with search system up and get it listed in the directory Find out why links are important and see how to get other sites link to your work with Google AdWords and Yahoo Search, and explore ways the best and most economical to use paid advertising per click Find common mistakes that make Web sites invisible to search engines There? S even a companion Web site with all the links in the book neatly (and conveniently) arranged so that you do not have to type them? Plus a bonus chapter to help you power your skills.