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Data Mining Cookbook
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Increase profits and reduce costs by utilizing a collection of models of the questions most frequently asked data mining In order to find new ways to increase sales and customer support, and also manage risk, business managers must be able to mine company databases. The author, who has more than ten years experience of data mining, also provides actual tested models of data mining questions for marketing, sales, customer service and retention, and risk management specific.
Computer eBook Details
- ISBN-10: 0471385646
- ISBN-13: 9780471385646
- Publisher: Wiley
- Pages: 367
- Date: November 2000