Customization means companies must meet the challenge to provide individual products and services, without introducing high costs. While customization of product manufacture products according to individual customer needs, it does not involve a focus on cost perspective. INFORMATION AND MANAGEMENT SYSTEM FOR PRODUCT customization will concentrate on both product customization and cost? Understanding customer needs and wants is important for mass customization strategy. However, introducing customer needs in the areas of product development dramatically increases the level of complexity of creating and delivering products both internally and externally.