From marketing schemes like Amazon.com 's Associates program to The Motley Fool system of rating members' bulletin-board posting, this book covers all the popular strategies for bringing people and retain them. Nine core strategies form the basis of recommendations Kim for builders site, serves as the backbone of the organization of this book. (One advocates the establishment of regular events around which community life can govern themselves.) Some parts of Kim's message may seem like common sense, but such a coherent discussion of what defines the community and how it can be made to thrive is still helpful. Read this book to help crystallize your thinking about building community, and to review strategies that work for real sites already Wall. - David Topics covered: Strategies for designing Web sites around the needs of particular groups of people, attract people to your site, and motivate them to return often.