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Data Mining Techniques
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* Equipped with more than forty percent new material and updated, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems * Each chapter includes a new data mining techniques, and then shows readers how to apply techniques to improve marketing, sales, and customer support * The authors build their reputation for concise explanations, clear and practical of complex concepts, make this book a perfect introduction to data mining * Further chapters cover topics such as how to prepare data for analysis and how to create the infrastructure necessary for data mining * Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis
Computer eBook Details
- ISBN-10: 0471470643
- ISBN-13: 9780471470649
- Publisher: Wiley
- Pages: 672
- Date: April 2004