Apply powerful Data Mining Methods and Models to Leverage your Data for Actionable Results Data Mining Methods and Models provides: * Latest techniques to uncover the hidden nuggets of information * An understanding of how data mining algorithms actually work * Hands-on experience doing data mining on large data sets Data Mining Methods and Models: * Apply a "white box" methodology, emphasizing an understanding of the underlying model structure softwareWalks reader through various algorithms and provides examples of actual operation of the algorithm on large data sets, including detailed case studies, "Modeling Response Direct-Mail Marketing" * Testing the level of reader comprehension of concepts and methodologies, with over 110 chapter exercises * Demonstrates the Clementine data mining software suite, software Weka open source data mining, statistical software SPSS, and Minitab statistical software * Includes companion Web site, www.dataminingconsultant.com, where the data sets used in this book can be downloaded, along with a set of data mining resources.