Jupiter Research also estimates that search advertising will become a larger share of the market than display advertising by 2010. Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. You'll find all the background information you need to work with Google AdSense, which automatically provides text and image ads are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany search results for specific terms. This book has specific sections and details about: Changing your website into profit center with AdSense Making sense of AdSense metrics Driving traffic to your website Optimizing your site for search engine placement Working with AdWords campaigns, auctions, and reports Managing campaigns dynamically using the AdWords API After you read all four parts, you will have a comprehensive picture of how advertising works on the web and how you can use Google's advertising programs to your advantage.