* Position A Web site in search results will affect the amount of time it is visited, this book shows Web site designers, owners, and Search Engine Optimization (SEO), how to build sites that rank high on search engines (Google, Yahoo, MSN, Inktomi, Alta Vista , Overture) and generate high traffic * This is the first book that covers the entire spectrum of search engine optimization, including important though often-ignored search systems, such as special directories and Yellow Pages * Includes a search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding of the tools used to monitor site traffic, advertising on search engines, and develop relationships to improve ranking * Introduces the reader to the nature of search engines, describes the various types, and indicates which are the most important * Includes chapters jump-start with a simple trick to quickly increase the ranking of a site * Companion Web site includes articles and links to news sites and vital registration